MEDIA

12 Feb 2025

Nassau Cruise Port Joins Hidden Disabilities Sunflower Program

Nassau Cruise Port (NCP) is proud to announce its participation in the Hidden Disabilities Sunflower Program, a global initiative designed to support individuals with non-visible disabilities. This significant step underscores NCP's deep commitment to inclusiveness and exceptional customer service.

The Hidden Disabilities Sunflower Program provides a simple yet effective way for individuals with non-visible disabilities to discreetly indicate their need for additional support or understanding. Participants wear a green lanyard, badge, or wristband with a yellow Sunflower, signaling to staff and the public that they may require extra assistance, patience, or time. This initiative helps raise awareness and fosters a more inclusive environment for those with conditions that are not immediately apparent such as autism spectrum disorder (ASD), ADHD, epilepsy, chronic pain conditions, mental health conditions, hearing impairments, and more.

By adopting the Hidden Disabilities Sunflower Program, Nassau Cruise Port enhances its ability to serve all passengers with dignity and respect. The program aligns with NCP's dedication to providing exceptional customer service and ensuring that every visitor's experience is comfortable and enjoyable.

Key benefits include:
1. Enhanced Customer Experience: The program allows NCP staff to identify and assist passengers with non-visible disabilities more effectively, ensuring they receive the support they need throughout their journey.
2. Increased Inclusivity: Joining the program demonstrates NCP's commitment to creating an inclusive environment where all passengers feel welcome and value.
3. Improved Staff Training: Participation in the program includes comprehensive training for NCP staff, equipping them with the knowledge and skills to better assist passengers with hidden disabilities.

The adoption of the Hidden Disabilities Sunflower Program positions Nassau Cruise Port as a forward-thinking leader in the global tourism and cruising sectors. As the largest and busiest transit cruise port in the world, NCP continues to set the standard for excellence in the cruise industry. This initiative further solidifies NCP's reputation as a destination that prioritizes the well-being and satisfaction of all its visitors.

"We are thrilled to join the Hidden Disabilities Sunflower Program," said Mike Maura, Jr., CEO of Nassau Cruise Port. "This initiative is a testament to our ongoing efforts to enhance the passenger experience and ensure that everyone who visits Nassau Cruise Port feels supported and valued. Globally, 1.3 billion people have a disability, representing 1 in 6 of the population who can face barriers when travelling. We are committed to fostering an inclusive environment and look forward to the positive impact this program will have on our visitors and the local community."

Paul White, CEO Hidden Disabilities Sunflower, said: “Nassau Cruise Port is the first cruise port in the region to become a member of the global Hidden Disabilities Sunflower network. It signals their commitment to improve accessibility in the travel industry and be leaders in the sector. Ports are busy and bustling environments that can be overwhelming and challenging to navigate. The teams will offer Sunflower wearers help, time and understanding to deliver passengers a safe and inclusive experience.”

For more information about the Hidden Disabilities Sunflower Program, please visit hdsunflower.com.